VOICE-OVERS IN EXPLAINER VIDEOS
Explainer videos help creators, especially marketers, highlight a product, service or business. These videos use relevant pictures, infographics and screenshots on the screen. Voice-overs can be used effectively to communicate a lot about the product or the service, its pros and cons, amongst other attributes. Pro-tip - remember to not repeat what's already visible on the screen.
VOICE-OVERS IN TRAVEL VIDEOS
Travel videos need to capture a lot in a short duration - video footage of the journey, place of stay, sightseeing attractions, etc. You can record your voice to give viewers critical information - travel time, route to take, weather to expect, etc. Add voice-overs while you show maps, information or filler footage on your screen. Voice-overs will free up space for showing moments from your journey.
VOICE-OVERS IN HOW-TO VIDEOS
How-to videos are very popular - they show how to do something, mostly online. Psst - you can also show folks how to start origami :) These videos use fast-forwards, skips, etc. to keep it short. In such cases, voice-overs guide viewers to go from one state to another. Think “wait for five minutes for the paint to dry”! Voice-overs also bring clarity and articulate what cannot be elaborated on the screen.
VOICE-OVERS IN PRODUCT VIDEOS
Product reviews are very important. If done well, they help people make a good decision. Stick to the 3 min mark while doing these videos. Again, it is very difficult to go through all product features. The core features can be shown on the screen while voice-overs can be used to provide product intro, pricing, availability, etc. Voice-overs should also be used to summarise your final verdict.