Storyteller Spotlight: Veeru Murugappan

For this week's #StorytellerSpotlight, we got in touch with Veeru Murugappan, Founder & Director of Coromandel Productions Pte. Ltd. and...

Storyteller Spotlight: Neha Jain

What makes a story great? A smashing start? A happy ending? Plot? Characters? Drama? Detailing? Jokes? In this series, we get different...

PART 7: The one with short answers

Will keep updating this FAQ section as and when new questions pop up! What’s the ideal length for a video? There is no such thing - there...

PART 4: More Planning = Less Stressing

Think of this as cooking for the first time. You’ll spend some time thinking about what to make. You’ll find a recipe. You’ll make sure...

PART 3: How to keep your viewer engaged

The biggest difference between writing and making a video is that a video allows you very little room for self-indulgence. When you...

PART 2: Don’t make a video, tell a story

India recaptured the crown that Kapil Dev and his men first lifted at Lord's in 1983 vs “Man, last night’s match was unbelievable… that...

PART 1: How to make a great video

Walking into a glass door can be unpleasant - a unique combination of shock, pain and embarrassment that’s hard to match. Oddly enough,...

Video killed the editorial stars

Writers and reporters are being asked to create videos using professional tools. This is not just unreasonable, it's killing their...

Five years in Goa...

How a cross between career suicide and an ill-timed sabbatical led to an incredible journey It’s been five years since I moved to Goa....

Connecting with your target audience

This is going to be a lot of fun. What's the most important part of storytelling? According to us, it's making a connection with your...

New Designs: Cutouts, backgrounds, frames

Cutouts + Frames + Backgrounds = Unique video designs! Messi to City or Russell's IPL muscle, make every story look different with...

Sport minus fans = biryani without salt?

I attended a couple of webinars last week where broadcasters, federations and veteran journalists were discussing what the post-pandemic...

Starting blocks and stumbling blocks

Saw some interesting points of view on when live sport will be back – especially two extreme ones that popped up this week. Writing in...

Fan behaviour has changed. Have you?

Working on sports content is great because, being a sports fan yourself, you know exactly what your consumer wants. However, the fact...