Sport minus fans = biryani without salt?

I attended a couple of webinars last week where broadcasters, federations and veteran journalists were discussing what the post-pandemic...

Starting blocks and stumbling blocks

Saw some interesting points of view on when live sport will be back – especially two extreme ones that popped up this week. Writing in...

Fan behaviour has changed. Have you?

Working on sports content is great because, being a sports fan yourself, you know exactly what your consumer wants. However, the fact...