• Cutting Content Team

Video Portfolios for Content Creators: 4 Reasons Why You Need Them

Updated: Mar 21

We’ve previously touched on the importance of having an online portfolio as a content creator.

Viewers retain 95% of a message when they see it in a video

compared to only 10% when reading.


Let's now take that a step further. A well-put together video portfolio can be an even more unique and creative way to easily spotlight your work and win over clients.

If you’re a content creator looking to change things up and catch people's attention, here’s why you should jump on the video portfolio train fast.

Why You Need A Video Portfolio


1) It will make you stand out

You don't have to be on social media to make videos! The fact is, most content creators outside of the filmmaking/ videography niche aren’t leveraging the power of video content.

Going the video portfolio route will make your work stand out and feel even more unique.

2) Viewers retain more information with videos

Viewers retain 95% of a message when they see it in a video compared to only 10% when reading.

Your client or recruiter will find it easier to understand what you’re trying to communicate, and this will up the odds of you booking the gig.

3) Makes your work easier to skim and remember

Not only will you make your work more scannable with a video, but it will also make it more memorable. Getting noticed is half the battle won.

4) Displays your personal brand more effectively

As a content creator, your goal is to monetize your personal brand. And in order to do so, viewers must have a clear sense of what they’re paying for.

A supercut of your best work is a much more cohesive way to give the viewer a sense of your style and what you have to offer.

Rather than clicking through different thumbnails for different projects, they will be able to pick up on your vision more easily.

 

With DailyCutting’s super intuitive video editor, you can get your video portfolio up and running in no time.

We’ve got all the tools you’ll need for impactful storytelling, even if you’re a complete newbie to video editing.

With sharp titles, a wide selection of overlays, and background music, you can make your video engaging and sleek – even if the work you’re highlighting consists of still images or text documents.

We’ve also got tools to help you emphasize your numbers, with our collection of charts and tables, and keep things on-brand with our custom logo overlays.

Our in-built voiceover recording feature and automated captions will make it easy for you to tell your story, just the way you want to.

Zero video production, no need for a graphic designer - just you, your story, and an internet connection!

Click here to learn more about the features.

In the next section, we'll give you a step-by-step breakdown of how to go about structuring your portfolio.

 

Structure of Video Portfolios for Content Creators


1) Give the viewer a lowdown on you and your journey

This information can seem pretty straightforward but your emphasis should be on storytelling from the get-go. Paint a picture for the viewer about who you are and where you’re from.

Along with mentioning your skill-sets, metrics, and capabilities, use your opening to briefly tell the viewer how you came to be a content creator in your industry.


2) Feature a curated selection of projects that show the range of your offerings

When we say curated, we mean around three to five of your best projects. Remember, this is merely a highlight reel to get them interested enough to reach out or explore your work further.

Be selective but make sure to put together a list that’s varied enough to demonstrate the breadth of your work – whether it’s different niches, a variety of industries, or simply the scale.

With each project, mention the name of the client, the date, and the list of services you provided. For example, if you've worked on a website, record your screen as you scroll through your website examples.

Finally, remember to incorporate works that are similar to the kind of gig you are trying to clinch.

3) End with a strong call-to-action

Seal the deal with the impact you’ve made with your video portfolio by ending with a direct and strong call-to-action.

Leave your contact details and let the viewer know exactly what they need to do next–whether that’s reaching out to you via email or heading to your video portfolio website or social media page for more information.

Still need more pointers? Check out these video portfolio websites for some more info on portfolio templates https://www.greengeeks.com/blog/freelancer-video-portfolio-youtube/ orhttps://explain.ninja/blog/video-portfolio-examples/ for some super sleek video editor portfolio examples in action to get your creative juices flowing.

Wrapping Up: Video Portfolios for Content Creators

Remember, a video portfolio is you putting your best foot forward as a content creator. Update it often and remember to be super intentional about the projects you choose to highlight.

The goal is to create enough intrigue for the viewer to follow through on your call to action, so make it informative and also enticing!

And don’t forget to check back on the DailyCutting's blog every week for more actionable tips for content creators.

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