HOW TO MAKE
A GREAT VIDEO

Getting your video right can be a struggle.
But it's definitely not impossible!

Over the last few months, as I’ve watched people use DailyCutting to create videos, we've noticed a fair number of them struggle to get the narrative right.


Over this series of posts, we try and break down why this happens, and what tools and devices we can use to overcome this block and make great video stories.

Image by Austin Distel
 
Story Time

PART 2: DON'T MAKE A VIDEO. TELL A STORY.

Image by Vladimir Proskurovskiy

PART 3: HOW TO KEEP YOUR VIEWER ENGAGED.

Stressed Woman

PART 4: MORE PLANNING MEANS LESS STRESSING

You’ve never made a video before, and that makes you nervous. Understandable.
However, instead of getting yourself worked up over this “new challenge”, fall back on what you have done before, and are good at - storytelling. The most important skill in making a good video is not anything technical - it is simply the ability to structure a story.

The biggest difference between writing and making a video is that a video allows you very little room for self-indulgence. When you write, you can get away with some superfluous content, because even if you really draw out your sentences, just saying the same thing in different ways, like really stretching them out to the point where it gets boring and repetitive...

Think of this as cooking for the first time.
You’ll spend some time thinking about what to make.
You’ll find a recipe. You’ll make sure you have all the ingredients. If you’re really meticulous, you’ll measure out what you need based on the recipe.
And then you’ll follow each step meticulously.

 
Image by Francesco Casalino

PART 5: THINK VISUALLY (WITHOUT GOOD VISUALS)

Image by Will Francis

PART 6: BASIC RULES OF DECENT VOICEOVERS

Image by Emily Morter

PART 7: THE ONE WITH SHORT ANSWERS

The first part of this post is about seeing where you can replace words with visuals - not restricted to video.
For example, if we were writing, we would say: The most memorable moment of the game last night was Dhoni’s six.
But in a video, it’s better to say...

A part of videos very closely linked to the visuals is the voiceover.
We’ll take this in three parts.
One, there’s a school of thought that says your video should make total sense even without the voiceover...

What’s the ideal length for a video?
There is no such thing - there are some great stories on social media platforms that are seven seconds long, and there are movies where you can’t take your eyes off the screen for three hours.