BECOMING A CONTENT CREATOR IS CHALLENGING
1.
It means competing with millions of others for eyeballs.
2.
It means putting your work out there to be judged by people time and again.
4.
It means developing multiple skills - from researching, shooting and editing to distribution, and marketing.
5.
It means waiting for external validation - whether that’s in the form of monetization or likes.
BUT IT'S TOTALLY WORTH IT!
You are part of the future
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50 million people consider themselves content creators today
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Nearly 30% American teens want to be a YouTube star
The potential rewards are huge
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The creator economy is valued at over US$100 billion
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Advertisers are increasingly leaning on creators to promote brands alongside celebrities.
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THREE THINGS YOU NEED TO BE A TOP VIDEO CREATOR
Domain knowledge
You need not know your subject better than anyone in the world... but you need to know your subject better than your target audience.
Brand identity
This isn't something that only applies to big companies. You need to work on a consistent tone, personality and presentation style.
Rigour
Procrastination is the enemy of any creative person. Make a schedule, stick by it. Not just your posting schedule, but your everyday schedule.
Most importantly... BE YOURSELF!
What your friends and family love about you is what your fans will like about you!
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FIND YOUR NICHE
Example of generic content
I will share Indian food recipes on my channel,
for people who like to cook
Example of niche content
I will share recipes that can be cooked in under half an hour for people in a hurry.
vs
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